Good Food Showcase

About the Good Food Showcase

The annual Good Food Showcase promotes community health through food service, education and community. Every year the Good Food Showcase makes it easy for local growers and distributors to connect with the institutional market, helping to expand our local economy and encouraging more consumption of fresh, healthy fruits and vegetables. The Good Food Showcase event is aimed towards farmers and buyers who are interested in making connections, and to increase the education and awareness of how relationships with local farmers help expand the local economy and foster community wellness.

Good Food Showcase logo

Photos of people interacting at the showcase

Read what participants said about attending the Good Food Showcase:

Lora Keyte, Coastal Roots Farm

"This was my first time at the vent and it was a great way to meet other like-minded people in the growing San Diego Food Community. It was great to see what innovations are on the horizon!"
The Good Food Showcase
2021-04-14T20:43:43+00:00
"This was my first time at the vent and it was a great way to meet other like-minded people in the growing San Diego Food Community. It was great to see what innovations are on the horizon!"

Mike Reeske, Rio Del Rey Heirloom Beans

"I was able to meet some great people, share ideas, and connect successfully with a wonderful distributor who sells heirloom beans to more than 40 restaurants."
The Good Food Showcase
2021-04-14T20:44:50+00:00
"I was able to meet some great people, share ideas, and connect successfully with a wonderful distributor who sells heirloom beans to more than 40 restaurants."

Jennifer Dassi, Dassi Family Farms

"It was great to reconnect with familiar faces in the community, good conversations relating to sustainability and good food production, and it is always nice to make a new connection."
The Good Food Showcase
2021-04-14T20:45:53+00:00
"It was great to reconnect with familiar faces in the community, good conversations relating to sustainability and good food production, and it is always nice to make a new connection."

Endeavour Shen, Sundial Farm

"It was a great opportunity to meet institutional buyers and have them take a close look at our farm. The event brings everyone together, with open minds to discus how we can work together. Face-time is rare with these types of buyers, and this event provides the opportunity to do just that."
The Good Food Showcase
2021-04-14T20:47:20+00:00
"It was a great opportunity to meet institutional buyers and have them take a close look at our farm. The event brings everyone together, with open minds to discus how we can work together. Face-time is rare with these types of buyers, and this event provides the opportunity to do just that."

Kevin Gorham, Solutions Farms

"The biggest benefit from attending the Good Food Showcase is getting directly in front of the important buyers. It's a great opportunity to get in front of that important person, and make the relationship."
The Good Food Showcase
2021-04-14T20:48:25+00:00
"The biggest benefit from attending the Good Food Showcase is getting directly in front of the important buyers. It's a great opportunity to get in front of that important person, and make the relationship."
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The Good Food Showcase

Good Food Showcase 2019

Good Food Showcase 2018

To view more photos, visit the F2I Center Facebook Page

2021 Good Food Showcase Sessions

Introduction to Virtual Gathering

Watch us as we kick off our 2021 Good Food Showcase Virtual Event! Hear from CHIP’s Farm to Institution Center on the purpose of the event and its mission to connect farmers and buyers.

What Farmers and Buyers Need to Know: Success Stories and Local Perspectives

This panel session will feature examples of successful farm to buyer connections in California. Hear from farmers and buyer as they discuss challenges, lessons learned and maintaining relationships between farmers and buyers.

How to Market Your Local Products: Group Discussion with Farmers

This session is intended for local farmers to learn, share and discuss best practices for marketing local food products. Hear from local farming experts on how to best showcase and sell your products to buyers.

Local Food Purchasing Resources for School Districts

Watch CHIP’s Farm to Institution Center and the Community Alliance with Family Farmers (CAFF) as they share resources related to how school districts can purchase produce from local farmers. This session is aimed to support school districts who are interested in learning different purchasing models to purchase from local farmers (i.e. micro-purchases, informal, and RFP).

Pivoting During the Pandemic: Stories of Success when Markets Collapse

Hannah Gbeh, Executive Director of the San Diego Farm Bureau provides an overview of how the pandemic has affected the local agricultural community and market opportunities. A variety of case studies will be shared identifying how local farmers have pivoted business models during this time, in ways that have allowed farm businesses to survive and thrive.

Farmer to Buyer Breakout Discussions

Watch our main session which includes facilitated breakout rooms to foster farmer to buyer connections!

2019 Good Food Showcase Video

Good Food Showcase Promotional Video

Hear from The Farm to Institution Center and members of the Good Food Showcase Planning Committee on the benefit of participating in the local food trade show.

2018 Good Food Showcase

Key Farming Regulations in San Diego County

Hear from Eric Larson, former Executive Director of the San Diego County Farm Bureau on key farming regulations every farm should know.

Practical Example of Farm to Institution Panel

This Farm to Institution panel session examines the business connection a San Diego School District  developed with a local farmer and distributor. Panel speakers included Bob Knight, Carissa Iwamoto, Danny Calvillo and moderated by Chuck Samuelson.

Good Food Showcase Promotional Video

Hear from Good Food Showcase attendees on the connections they made, and benefits of attending the Good Food Showcase.

2017 Good Food Showcase 

Good Food Showcase Promotional Video

2013 Let’s Go Local

Let’s Go Local Event Unites county Growers with Areas Schools

More than 30 San Diego County school districts met with local farmers and distributors in efforts to bring more area fruits and vegetables to County students.