Field to Market: Farmer Business Training Series

Field to Market: Farmer Business Training Series aims to improve the capacity of farmers with 10 acres or less to enter direct-to-consumer markets through developing stronger connections with their local communities and customers and improving their resilience to changes in markets. This project was created in response to the need for support expanded market options for small farmers in San Diego County (SDC) who face growing challenges due to shifting demands of primary wholesale customers. These small farms are critical to crop diversity and economic resilience in the region.

During 2021-2023, CHIP will support small farmers through development and implementation of a customized curriculum and individual technical assistance with support from Subject Matter Experts. This training program will include market plan development for profitable direct-to-consumer markets including farmers markets, CSAs, online sales, farmer-owned cooperatives, and on-farm stores as well as training on connecting with institutional markets. In addition to the training program, CHIP will develop a targeted marketing campaign on local food purchasing and establish a network of Local Food Advocates to promote local products across the county.

For more information or to get involved with this program, please email: f2icenter@sdchip.org

How can I support Agriculture in San Diego?

According to University of California Agricultural and Natural Resources, San Diego County has over 5,000 farms, and more small farms (less than 10 acres) than any other county in the United States. Large-scale farms typically have more resources and tend to be more willing to ship their producer further to increase the number of markets available to them. In a world of rising food costs, it’s essential that we channel our buying power and invest in farmers growing in or near the communities we live in. But, how? Shopping at your local farmer’s market or participating in a Community Supported Agriculture (CSA) program.

Find a farmer’s market close to you or a CSA program!

Local Food Listserv

Community Health Improvement Partner’s Farm to Institution Center is actively recruiting San Diego County residents to show their support for local food producers by joining our Local Food Listserv! By joining this listserv, you will receive information on how you can support the Local Food Movement as a Local Food Advocate!

What is the Local Food Movement?

The Local Food Movement aims to connect food producers and consumers in the same geographic area, to develop more self-reliant and resilient food networks, improve local economies, and to positively impact the health, environment, community, and society.

What are Local Food Advocates?

Local Food Advocates are everyday consumers who are passionate about where their food comes from, and supporting those who grow it.

Who should join the Local Food Listserv?

Those who value prioritizing food that is grown within a short distance of where it is consumed.
Those who shop regularly at farmers markets, farm stands, or subscribe to Community Support Agriculture (CSA) programs.
Those who work in and support the sustainability of the San Diego’s local food system.
Those who are interested in learning more about and supporting farming, agriculture, food systems, and the local economy.